NEWS from JANUARY - DECEMBER 2016
December 2016 : UK
Kamageo has announced the launch of their own exclusive trade events - THE SAFARI SHOW - which will take place across the UK throughout 2017. Day-long events, with appointments between numerous 'exhibitors' and trade buyers, along with innovative training sessions and discussions will be held in Central London (Jan); Gloucester (Feb); Surrey (Feb); Sussex (Mar); Berks/Bucks/Herts (Apr); Kent (Apr); South West London (May); Devon & Cornwall (Jun); Manchester (Jul); Yorks (Jul); Midlands (Aug); London (Sept); East Anglia (Oct). Further venues and dates are to be added. Contact Kirstine Vercoe (firstname.lastname@example.org)
November 2016 : SAFARI MAGAZINE
We have published the 30th edition of Safari - the UK’s only dedicated trade publication for travel to Africa.
Its 72 pages includes major features on Ethiopia, Tanzania and Uganda, as well as extended articles on elephant conservation, Kenyan family safaris and two new properties in Zambia. Email us at to request a hard copy or simply view online.
October 2016 : UGANDA
Kamageo has created a first ever UK roadshow for Uganda Tourism which will visit Manchester, Oxfordshire and two London venues in the week prior to WTM. With over 20 high quality properties and a host of DMCs, the event is ideal for UK Africa specialist who already have Uganda in their offering, or those looking to add in this hot destination. Exhibitors include Wild Places Uganda, Volcanoes Safaris, Uganda Exclusive Lodges, Nkuringo Walking Safaris and Mahogany Springs. For details visit www.youruganda.co.uk
September 2016 : UGANDA
Kamageo has worked in partnership with Bradt Travel Guides to publish a special edition of their forthcoming and fully updated Guide to Uganda (edition 8). A 32-page colour section, created by Kamageo, has been added to the front of a limited edition to be exclusively available to leading UK travel professionals. It's packed with itinerary ideas, planning hints and sales tips galore. As MD, Tim Henshall explained "We inevitably majored on the main tourism destinations and Uganda's outstanding wildlife, but being incorporated within the leading travel guide, it ensures that many, many more options are explained in typically outstanding detail by Bradt". Both versions of the book are set to be published in early November, with the special edition only available via Kamageo.
August 2016 : SAFARI MAGAZINE
Safari - the UK’s only dedicated trade publication to exclusively feature travel to Sub-Saharan Africa, has published its 29th edition in a new 76 page format and to an increased circulation. Available in print and online – it includes major features on Uganda and Congo, as well as extended articles on elephant translocation in Malawi; fly-in safaris in Zambia; conservation efforts in Kenya; plus a host of other news, views and reviews including an exclusive interview with TV celebrity (and lodge owner), Saba Douglas-Hamilton. To receive ‘Safari’ in the post, request a copy or to view online click here
July 2016 : PAN-AFRICA
What does one of the UK's top travel magazines - Wanderlust - do when it needs outstanding holiday prizes for 8 people to 4 different exotic and photogenic African destinations? They come to Kamageo of course! Kamageo was able to speedily arrange holidays that matched their themes - in Botswana (Wildlife), South Africa (Scenery), Swaziland (People) and Malawi (icon - the Lake) staying at superb locations throughout. Look out for a 16 page feature in Wanderlust in early 2017 after each of the prize-winning photographers returns from their trip.
June 2016 : UGANDA
Kamageo launched a major TV sponsorship for Uganda Tourism on NatGeo Wild TV, with a 15-second sponsor's credit before and after every programme, plus a 5-second spot in every commercial break. There are two different ads - "Gorilla" and "Chimp". The ads suggest that rather just watch the wildlife on TV, why not go and experience it for yourself? With NatGeoWild viewers' passionate about wildlife and research showing that they holiday on average 3+ times a year, it's a great audience to reach. NatGeoWild is available on Sky 528, Virgin Media 264 /265, TalkTalk 318, BT Channel 374 and UPC 216. See the ad on YouTube.
June 2016 : SWAZILAND
Acacia Africa launched new tours featuring Swaziland - "A rising star on the African travel circuit". Arno Delport, Sales & Marketing Manager at Acacia Africa added, “Many experts are suggesting the tiny kingdom of Swaziland could well become Southern Africa’s new adventure capital in 2016.”
May 2016 : UGANDA
Kamageo is creating a campaign for Uganda to increase tourism by showcasing the vast range of products it has to offer. We will be engaging with travel trade professionals, the media and with consumers. “For the first time ever, Uganda will have public relations and marketing representatives in the UK” said Mr. Stephen Asiimwe the Chief Executive Officer at Uganda Tourism Board. Tim Henshall, Kamageo’s Managing Director added “As well as its world-famous mountain gorillas, the country has a wealth of national parks, an abundance of wildlife, incredible lakes and waterways including the Nile, truly outstanding birding and a wide range of adventure activities. You can make it ‘Your Uganda’ by choosing out what matches your personal dreams.”
April 2016 : RWANDA
Following an extensive review of trade marketing activity on behalf of Rwanda Development Board in 2015, Kamageo has reported a 38% increase in the number of UK tour operators selling Rwanda as a destination. There has also been a 35% increase in proactive selling by the trade. Tim Henshall, Managing Director at Kamageo stated that "the travel industry in the UK has been very receptive to the idea that Rwanda has numerous attractions beyond just mountain gorillas".
March 2016 : MALAWI
Consumer research has shown that Malawi has moved up the ranks to become Africa's 8th most desireable destination despite the reputation of perhaps more illustrious neighbours. Tourism Director, Kelly White stated that "This emphasises the shift in what travellers want from a trip to Africa as well as the exciting developments in Malawi. It has long attracted tourists to the Lake and to meet with its welcoming population, but huge improvements in conservation have made Malawi's national parks increasingly attractive".
February 2016 : RWANDA
Kamageo has confirmed that in the 12 months ending November 2015, Rwanda tourism benefitted from just over £2.6m worth of positive tourism-related editorial coverage in the UK. Adele Cutler, Kamageo's PR Director highlighted how "the lion reintroduction at Akagera National Park has aided our efforts, but overall the media was taken by Rwanda's wealth of attractions and activities". She also emphasised that it was important to analyse all Rwanda related coverage to appraise which is tourism related, what's positive and what's not.
January 2016 : SWAZILAND
Kamageo has completed a comprehensive market-mapping project on behalf of Swaziland Tourism Authority. Having thoroughly researched the entire UK travel industry to ascertain which operators offered what product from Swaziland, Kamageo has been able to provide STA with a highly defined target list for future business development.
Kamageo researched over 200 websites, 150 consumer brochures and discussed perceptions of Swaziland with over 50 specialists tour operators. “Market segmentation and profiling has allowed us to focus our future marketing efforts on those most likely to develop itineraries incorporating Swaziland. We're very excited by the fact that 2015 has seen some important operators such as Cox & Kings, Explore and Tucan introduce Swaziland.” said Kelly White, Tourism Director of Kamageo. For more information contact Kelly White (email@example.com)