MARCH 2019 / ZIMBABWE TO SCREEN EXCLUSIVE PREMIERE OF DISNEY'S LION KING
In London, on 19th July 2019, Disney releases their new CGI live action version of 'The Lion King', with ZIMTO (Zimbabwe Tourism Organisation) screening an exclusive premiere in the iconic Odeon Cinema, Leicester Square. Coordinated by Kamageo, the screening will give 150 people the first opportunity to see the movie. As Tim Henshall explained "Zimbabwe's return to prominence echoes the storyline of "Lion King", and at the same time one of Cecil’s descendants is now creating a pride of his own, too. The synergy is incredible". See the amazing trailer here>>> Over the coming weeks, Kamageo will be deciding the invitee list. To add your name to those keen to attend, please email email@example.com
MARCH 2019 / THE KING HAS RETURNED - ZIMBABWE'S NEW UK CAMPAIGN
Kamageo is set to launch a major new marketing initiative to promote tourism to Zimbabwe from the UK. We will implement a UK campaign funded by members of the newly created Zimbabwe Tourism Organisation [ZIMTO) made up predominantly by the private sector, but crucially also ZTA. The campaign will include PR, trade marketing and consumer engagement. The new campaign “The King has Returned”, plays on the fact that Zimbabwe has always been a premier safari destination, so after years of turmoil in the country, it is back to claim its throne. The rallying cry, used by Kamageo to get backing for the campaign is “Now is the time for the lion to roar”, with the private sector rising to the opportunity in typically patriotic fashion.
FEBRUARY 2019 / SAFARI MAGAZINE EDITION 36 OUT NOW
The latest edition of Kamageo's exclusive trade magazine has been published in both print and online. This 74 page edition was described by Art Director, Izzie Ludbrook as, "A feast of news, reviews and updates across all of our destinations". Features include Project Luangwa; Where To See Aardvarks; Uganda's Eastern Promise: Selous - The Hidden Gem; Zanzibar : Fit for a Queen. It also highlights our extensive fam trip programme for 2019. To see it online, click here. For a printed copy, please email firstname.lastname@example.org
FEBRUARY 2019 / ETHIOPIA DEVELOPMENT TASK VIA AWF
Kamageo has been selected by African Wildlife Foundation (AWF) to provide a major development plan for Ethiopia’s Simien Mountains National Park. Following a comprehensive on-site study, Kamageo will then provide an assessment of the entire tourism infrastructure, including accommodation, activities, park facilities, amenities, access and communications. The Park has become increasingly popular with international tourists, due to its rare and/or endemic flora and fauna (including Gelada Baboons, Ibex, Ethiopian Wolves and Lammergeier vultures) stunning mountain scenery and some fabulous walking and hiking trails. Tim Henshall at Kamageo explained, “It’s a real privilege and honour to be working with AWF, especially in a park that has delivered so many outstanding experiences to me in the past".
JANUARY 2019 / VIBRANT NEW ROADSHOW VENUE REVEALED
The London venue for the Safari Roadshow will be aboard The Yacht London (www.theyachtlondon.com), which is moored at Victoria Embankment on the Thames.
The Roadshow is in London from Wednesday 27th February - Friday 1st March and will host different sessions for 40 exhibitors from Uganda, Tanzania, Zambia and Zimbabwe. Whilst Kamageo's Tim Henshall was keen to mention that "Buyers spaces are filling nicely, which is no surprise given the quality of the exhibitors", event organiser, Tracey Sutton insisted we emphasise "The Yacht is fully heated and there's plenty of space for all our meetings". For more information please contact Tracey Sutton via email@example.com
JANUARY 2019 / SIERRA LEONE MEDIA EVENT
Leading travel journalists joined Kamageo at Sierra Leone's High Commission in London, to launch a media trip in April 2019. Anisha Parmar, Kamageo's PR Manager explained, "We were overwhelmed, with so many journalists expressing an interest to visit". The list of publications joining the trip includes Times, Telegraph, Independent, Metro, Travel Africa, Wanderlust and many more. For more information please contact Emma Martensson via firstname.lastname@example.org
JANUARY 2019 / TANZANIA DESTINATION VIDEO RELEASED
Using stunning footage donated by Azura Boutique Retreats, Kamageo has released an inspiring new video for Tanzania, as part of the "Live Out Your Wildest Dreams" campaign. The 2-minute film features Tanzania's icon wildlife, alongside Azura's outstanding property. As Marketing Manager, Rich Whiston explained, "We don't have huge budgets to spend, but with TANTOO members we do have an amazing set of companies who are committed to driving more UK tourism by giving us access to a wealth of imagery, footage and information".
JANUARY 2019 / KAMAGEO FEATURES ON LOCAL UGANDAN TELEVISION
Kamageo's Chief Exec, Tim Henshall gave an extensive interview to the local media in Kampala. Here's the abridged section that was broadcast.
Whilst the presenter talks in Lugandan, Tim speaks in English.