HOW ARE WE INCREASING TOURISM TO AFRICA ?
With seven African countries now looking to Kamageo to deliver increased tourism from the UK, we thought you’d be keen to know what we've been doing recently...
AFRICA MEDIA SHOW
Every four months, Kamageo runs an exclusive media event for travel editors and writers to hear what's new and exciting across all of Kamageo's African destinations. Held at Embassies and High Commissions, these prestigious events have become a must-attend for journalists. On average, we will agree 8-12 trips per show.
FOR SIERRA LEONE...
Kamageo recruited eight of the UK’s leading travel writers to join us on a 9-day tour of Sierra Leone in April 2019. As a result, we will see editorial in at least 14 publications including Telegraph, Guardian, Independent and Metro. We’d anticipate the coverage will be worth in excess of £1,000,000.
FOR ZIMBABWE...
For the July launch of our new UK campaign, we've secured an exclusive premier screening of Disney’s new CGI version of "The Lion King". Around 120 VIPs, journalists and tour operators will join us to watch the story that mirrors Zimbabwe’s return to claim its rightful place as a premier safari destination.
IN UGANDA...
Kamageo’s trade push has achieved great success. In 2016 there were just 99 UK operators selling Uganda. This now stands at an incredible 170 with a high % actively promoting the destination. That puts Uganda ahead of other popular safari destinations including Namibia and Botswana.
IN ZAMBIA...
We encouraged ITV's 'Good Morning Britain' - the UK’s most-watched breakfast TV show - to broadcast live from Victoria Falls. They also aired ‘snippets’ of the country on the show over the following 10 days. Kamageo coordinated the entire project, which reached an audience of well over 10,000,000 people.
FOR TANZANIA...
In just 6 months, Kamageo has organised six fam trips totalling more than 30 carefully selected UK Africa specialists, with the support of TTB and TANAPA (who waived park fees). The west and south regions proved especially popular, as operators wanted to extent their product knowledge beyond the better known northern circuit.
IN ESWATINI...
Kamageo’s PR team has been able to leverage the name change from Swaziland to Eswatini to gain valuable editorial in the UK media. This generated more than £400,000 worth of coverage with trade and consumer interest levels rocketing as a result. A steady growth in the number of operators offering Eswatini has proved significant, too.
AFRICA MAGAZINE
Kamageo publishes the UK's only Africa related trade magazine. At 76-pages, 'Africa' magazine is an ad-free publication with extensive articles, news and reviews of all our destinations. Previously entitled 'Safari', the name change reflects our widening portfolio of Africa destinations. It is mailed out to c600 key individuals in the industry and is available online too.
WHERE NEXT?
With our expanded (and award winning) team of tourism marketing experts, Kamageo is hungry for more destinations in Africa. Are you looking to increase UK visitors? If so, talk to the UK's No.1 agency for Africa - Kamageo.
But don't delay too long, as our services are increasingly in demand. And as we say "We don't expect big budgets, just big ambitions".
AFRICA TOURISM WORKSHOP
To help countries to increase their UK visitors, we've developed a half-day interactive workshop. We share our extensive knowledge and provide insights into the UK travel market. We cover understanding your destination's appeal; engaging with the travel trade, increasing media coverage and attracting would-be travellers. Ask us for more details and dates.