Sneak preview of TV ads for Uganda

 

Kamageo has created a series of epic 30 second TV commercials to encourage tourists to Uganda, the Pearl of Africa. 

 

The new campaign - "This is My Uganda" - captures the seemingly every-day lives of local Ugandans as they deliver unique and hugely memorable experiences to visitors to the country. 

 

Four films form the first phase of the campaign, entitled "Tracker", "Herdsman", "Fisherman" and "Forester".  Each charts an individual's story which culminates in tourists enjoying awe-inspiring encounters with wild chimpanzees, a herd of Ankole cattle, a shoebill (stork) or a family of mountain gorillas. The films all end with the local Ugandan explaining that "This is my Uganda", with the viewer encouraged to "Discover Your Uganda”.

 

Written by Kamageo’s Tim Henshall and directed by award-winning film-maker,  Daniel Wildey, the stylish ads were shot entirely on location in Uganda during January 2020 are are planned to be on UK screens later this year. 

 

Rich Whiston,  Head of Consumer at Kamageo explained, "We are planing a high-impact TV-campaign, which in the digital age might surprise some people. But we are targeting the people out there who whilst web-savvy, still place value on personal contact with their travel specialist, the feel of printed brochures and still gain ideas and inspiration from TV commercials.  They are also the very same people who have the latent desire, time and funds to travel to destinations like Uganda.”. 

 

Uganda is investing in a major consumer push for the first time ever in the UK and whilst TV will be the main thrust, Whiston confirmed that digital, social and print ads all form part of the campaign running this year