INTRODUCING NEW DESTINATIONS
OCTOBER 2018
Sierra Leone seeks tourists from the UK
Kamageo has been tasked with launching Sierra Leone as an exciting new tourism destination to the trade and media at this year's WTM. After successfully emerging from a challenging period in its history, this fascinating West African country has a host of delightful surprises in store for visitors - including stunning yet deserted tropical beaches on turquoise seas; bustling towns full of vibrant colour and vitality; captivating cultural festivals and communities along with wonderful wildlife including chimpanzees, Pygmy hippos and stunning birdlife.
Tim Henshall, Chief Executive at Kamageo stated that they will be holding events to enlighten both the trade and the media to the treasures of this little-visited gem. They will be offering fam and press trips to experience these delights first-hand.
He also highlighted that there is a significant increase in the number of travellers looking to experience less visited destinations around the globe. "It's gone from a niche to something of a trend amongst both young and seasoned travellers". He also pointed to the potential that the whole of West Africa offers, with the obvious potential for regional promotion rather than just individual countries. "Sierra Leone is leading the way and I sense the whole region is set to grow its tourism".
See the campaign >>>
Safari Media Show
The latest edition of The Safari Media Show, held on 25th September, was arguably the best yet. Kamageo’s knowledgeable team enthused an attentive audience of high-quality journalists and travel editors, with numerous hooks and story angles to generate coverage for Uganda, Zambia, Malawi and Eswatini. It also saw the media launch of Tantoo – the private sector initiative to increase UK tourism to Tanzania.
The interactive sessions - hosted at the delightful Eswatini High Commission in London - saw plenty of lively discussion, perhaps helped by the constant flow of prosecco. Feedback was hugely positive and countless trip requests have been made. Kamageo offered scheduled press trips (max 3 participants) to various destinations across Africa, along with the opportunity to create tailored editorial trips. Copies of the event's 20-page media pack (brimming with ideas and those much requested trips) are still available - either here or request a hardcopy via anisha@kamageo.com.
Safari Roadshow to be sponsored by Travel Africa Magazine
Kamageo has announced that Safari Roadshow’s media sponsor for 2019 is ‘Travel Africa’ magazine, which provides an additional incentive for UK tour operators to attend this popular event. UK Africa specialists will gain one free entry per country session that they attend, which will be entered into a prize draw to win a year-long advertising campaign in print and on line with the world’s premier Africa tourism title, Travel Africa, with creative work by Kamageo (if required).
Craig Rix, Publisher of Travel Africa explained, “We have worked with Kamageo on all of their African destinations. This sponsorship gives a UK tour operator a terrific opportunity to target our ever-growing readership of passionate Africa travellers”.
Tim Henshall, Chief Executive at Kamageo, added “Our 2018 Safari Roadshow was a sell-out for both buyers and sellers, but we see no reason not to increase the benefits for attending. We’re delighted to be working with a brilliant publication that we are all such fans of.” For more information, please visit www.safari-roadshow.com
UK / Zambia and Uganda to sponsor Bradt's Big Cat Festival 2019
Kamageo has confirmed both Zambia Tourism and Uganda Tourism as sponsors of Bradt's 2nd Annual 'Big Cat Festival'. The event celebrates the world's larger feline species and will be held on Saturday 13th April 2019 at the Royal Geographic Society in London. Speakers for 2019 include TV Presenter, Chris Packham amongst other big names. Whiston of Kamageo added “Zambia and Uganda are great destinations for getting up close to many of Africa’s big cats, so we hope by supporting this fabulous event it will inspire even more people to see them for themselves in the wild”.
