CONSUMER RESEARCH

 

In August, Kamageo launched an on-going UK consumer survey to gauge public opinion towards travel to Africa and how news headlines and government regulations re impacting upon attitudes.

c.10,000 UK consumers were asked for their opinions, all of whom have travelled to Africa (or on a wildlife related long-haul trip). 

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November results

Available early December 2020

December results

Available late December 2020

January results

Available late January 2021

ADVICE & GUIDANCE FOR TOURISM BOARDS

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Our June 2020 workshop provided tourist boards with assistance and guidance on what is needed to attract international travellers back to destinations.  

 

We discussed the  status of UK market; the importance of rebuilding tourism; how to maximise budgets; and ideal marketing activities to encourage visitors. 

<<< Watch the video here

VIDEOS ON REBUILDING TOURISM