In August, Kamageo presented the results of the first stage of an on-going UK consumer survey to gauge public opinion towards Africa tourism.
c.10,000 UK consumers were asked for their opinions, all of whom have travelled to Africa (or on a wildlife related long-haul trip). The presentation is available for download here.
Our June workshop provided tourist boards with assistance and guidance on what is needed to attract international travellers back to destinations. We discussed the status of UK market; the importance of rebuilding tourism; how to maximise budgets; and ideal marketing activities to encourage visitors.
<<< Watch the video here