BRINGING BUYERS & SELLERS TOGETHER
Times are changing and sadly, the traditional travel trade shows in the UK are no longer delivering in the ways they once did. We believe that key to the success of any destination marketing, is simply bringing buyers and sellers together in a professional environment, to talk business. So at Kamageo, we've taken matters into our own hands.
Every month, in venues up and down the country, we host our own regional Safari Show - with the Kamageo team combining with colleagues at Kamili and Kameric to create a vibrant and highly worthwhile mini-trade show, with our clients represented by our staff. To date, every event has been a sell-out and feedback has been hugely positive.
At the same time, we are experts in coordinating Safari Roadshows with most exhibitors travelling from Africa specifically for the events. Our two most recent were 4-location roadshows for Uganda, Zambia and Tanzania, were hugely successful according to official feedback from exhibitors and UK buyers alike. See more >>>
The success of these events starts with the recruitment of only the right exhibitors, but also relies on targeting the right buyers to attend, in the right locations. We chose stylish, well-located and cost-effective venues and coordinate all of the relevant logistics (including transportation and accommodation) as well as developing the all-important marketing that will ensure we bring the right people together.
Afterwards, we enable all parties to effectively follow up on newly created business opportunities and we always conduct post-event research to gain valuable feedback on how we might do things even better next time!
As an example of our work, please see www.safari-roadshow.com
At Kamageo, we’ve mastered the art of conducting successful UK roadshows which provide outstanding business opportunities, significant return on investment and exceptional value for money.
In the past four years, we’ve delivered ground-breaking roadshows for Uganda, Zambia, Zimbabwe and Tanzania. For 2020 we’re planning to produce equally effective UK roadshows for Nambia and Botswana.
We have a fixed price for a “10 exhibitors, 3 city, 4 day event” which includes participation, transportation, food and drink, branding and marketing. In fact all you need to bring is a laptop and enthusiasm. If your tourist board sponsors the event, every penny they commit to us will be discounted from the price tag for exhibitors.
Each 10-exhibitor event requires £30,000 of funding in total. That’s either £3000 per exhibitor or, for example £2000, if your tourist board sponsors the event to the tune of £10,000.
Our events are held in quality venues in Manchester, The Cotswolds and London - which represent the very best locations, as they have the highest concentration of UK tour operators who specialise in Africa within their catchment area.
What’s different about our roadshows, is that we go to the trade, rather than expect the trade to come to us. We travel to their “doorsteps” to minimise their costs and time out of the office. Making that extra effort can make all the difference.
Kamageo’s Safari Roadshows are currently offered only to Tour Operators and not travel agents. If you are in a more mature market, it may be possible to extend our invitee list, but in most cases it makes sense to restrict it to tour operators.
Equally if we don’t think a roadshow is the right option for your destination, we will advise you of our opinion (even if that loses us your business).
Our roadshows, whilst slick and effective, may not have the glamour of some London-centric events, but they are professional, business-like and focused on results.
Want to know more? Talk to Tim Henshall, Kamageo’s Chief Executive or see www.safari-Roadshow.com