EVERYONE FALLS FOR ZAMBIA

 

ITV's 'Good Morning Britain' live from Zambia
UK roadshow delivered 130% of buyer target
250,000 people saw 3D Vic Falls on social media
Stylish new simplified destination guides
New ad campaign "Everyone Falls for Zambia"
Major PR campaign generated £££'s coverage
Special edition Bradt Guide book published
Zambiatourism.co.uk microsite
Unique media events created significant interest
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