APRIL 2018  

Uganda / UTB appoints Kamageo to market the destination in UK and Ireland

Kamageo has been tasked with continuing its great work for Uganda, via a new contract with Uganda Tourism Board. Two years into a first-ever multi-discipline marketing campaign to increase UK visitor numbers to the destination, Kamageo's marketing plans - which focus upon educating and enthusing the UK's travel trade - will be maintained, especially given the results achieved to date.

As Chief Executive, Tim Henshall explained, "We've seen a 34% increase in  the number of UK tour operators offering Uganda, whilst 80% of UK operators have reporting that their Uganda enquires are up, so it's no wonder that we're enjoying increased visitor numbers."

 

Kamageo has also successfully implemented a consumer campaign - especially via PR - and as a result, research shows a sharp increase in both spontaneous and prompted desire to visit the country, aided by an increased awareness of Uganda's gorillas, chimps and amazing birdlife. UK operators keen to increase their product knowledge of the destination are urged to contact Kamageo's Uganda country manager, Becca Kerry via becca@kamageo.com 

UK / New style Safari Media Show proves a success

Kamageo introduced a new format for the popular Safari Media Show, now designed to be more intimate, relaxed and informal, giving more 1-on-1 time with Kamageo's team where journalists can discuss their personal ideas and requirements with the team.Grange Strathmore, Kensington SW7 5NB with Uganda : 1.00 - 2.30pm; Zambia : 3.00 - 4.30pm and an Africa intro : 5.00 - 6.30pm. >>>

Africa / Major UK Safari Industry research made available.

For the first time, Kamageo is making the findings of the annual MARIFA report available to tourism boards who are not existing Kamageo clients. Chief Executive, Tim Henshall explained "For the last three years, we have monitored trends and changes within the UK market. Some of the findings have proved truly enlightening and have certainly impacted on marketing strategies for Uganda, Zambia, Malawi and Swaziland who we represent here in the UK". Kamageo is offering access to MARIFA 2018 at Indaba, where Tim will attend on behalf of Kamageo. "I will be happy to share the top-line data with African tourist boards and tourism ministries, to help them gain a greater understanding of the UK market". To organise a meeting, contact becca@kamageo.com

UK / New addition to the PR & Marketing team.

Anisha is the company’s newest recruit, but brings with her a wealth of marketing and PR experience. With Ugandan and Kenyan roots, Anisha’s heart and influences are in Africa. She holds two degrees – in Multi Media Studies and a Masters in Fashion & Design. Having worked for Gucci and Skinny Dip London, she successfully founded and built her own brand relying on outstanding marketing skills, especially within PR which will now be utilised for Kamageo.  CEO, Tim Henshall added, "Anisha's impact has been instant. Her drive and passion are so influential. 

Malawi / New branding launched

After a major review of its branding, both Malawi Tourism Marketing Consortium (private sector) has unveiled vibrant new logos which capture the vitality of the destination. Adopting a new colour palette, font and "heart' icon to emphasise consistency and harmony with the main tourist board logo, the identity was developed by Kamageo's graphic designer, Ryan Tyler. 

 

PR & Tourism Director, Kelly White, who oversaw the project stated "Malawi has entered a new phase for tourism, with increased wildlife numbers and outstanding conservation work drawing it to the attention of far more travellers. We wanted a modern, fresh logo which reflected Malawi's warm heart and its exciting tourism future".