UGANDA - THE PEARL OF AFRICA
Starting in May 2016, Kamageo launched Uganda Tourism Board's first ever marketing campaign to raise visitor numbers from the UK. Features include trade fam trips, numerous media trips, a TV-sponsorship deal and a PR-stunt using a life-like animatronic gorilla. In year one, we generated over £2.6 million worth of press coverage and encouraged an extra 23 UK tour operators to offer Uganda.
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Impactful new advertising campaign
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Major TV Sponsorship with NatGeo Wild
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6.4 m social media engagements (4 movies x 1 m + views)
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32 new UK tour operators added Uganda for 2017 (up 28%)
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16 UK tour operators visited Uganda for the first time
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£ 3,800,000 of editorial coverage for Uganda (target £1.2m)
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15 journalists inspired to visit Uganda in one year.
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Rough Guide 'discovers' Uganda and gives it a prize!
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Exhibited at 4 main consumer travel shows in the UK
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Animatronic Ugandan gorilla features on TV and at events
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Special edition guidebook produced
Superb new 2-minute destination film created
Ugandan Gorilla featured on live TV shows
£3.8m of editorial generated in 12 months
Month-long TV sponsorship of NatGeoWild
An extra 33 UK tour operators now sell Uganda
6.4 million social media engagements in one year
16 UK tour operators did first fam trip to Uganda
Impactful new press ad campaign
Comprehensive trade website